Fins Look 4.0

Greetings fellow Dolphins maniacs, Vero here. I wanted to post an update today to let everyone know where I’m at with preparations to revive the Fins Look broadcast, YouTube channel and general presence.

In reality, I’m hoping for a resolution to the Landry situation before I record the inaugural show, but who knows at this point. So I’ve been taking this time to think about different things I could do on the channel this year.

I guess I should fill in the background a bit for some people who may not have known me for very long:

I first created Fins Look as a one man operation for the 2015 NFL season. It was just me doing monologues, or me with call-in Dolphins fan guests. It ran for nearly 30 episodes, and was actually pretty good at times. But that kind of a workload for one person managing a website, audio program, and online presence, proved too much for me. In real life, I have an actual business to attend to, so I closed up shop for a few months that off-season and went back to the drawing board.

In the lead-up to the 2016 season, I came back with the brilliant idea of attempting to bring in others on a new project which I called Orange & Aqua – A Miami Dolphins Journal. It would focus more on writing, this time, by me and a few others. There would be a periodic audio show following a similar format as the previous year, and for a short time, a live broadcast. I don’t know why I thought that would be less work, because it wasn’t. Once again, the time demands won, and I eventually shuttered that project as well.

2017 was going to be a turning point, both for the team and the website/show. Ryan Tannehill had healed from the horrific Calais Campbell incident and was ready to take the next step. Several months before the season began, I arranged to start yet another new show with my friend Ron Canniff. We had linked up for a few shows during 2016, and liked the dynamic we had, so we ran with it. Thus TFB (The Fins Broadcast) was born. I rebuilt and rebranded the site for a third time, and this time, would focus mainly on the broadcast aspect more than the site. Surely that was a winning formula. Maybe in some alternate universe, where Ryan Tannehill didn’t go down again and went on to win MVP, it would’ve been. We did our best to carry the show through a nightmare scenario, and did great numbers in fact, but ultimately, a mixture of dejection, and those pesky time constraints for both Ron and myself, led to yet another shutdown.

Three years, three iterations… It’s been said that the definition of insanity is repeating the same action and expecting different results. It’s also been said that Vero Delfino is one crazy son of a bitch. Here we are, 2018, and I’m going back to my roots. Fins Look returns. I didn’t expect to write the entire history of the site, but there it went.

So what’s on tap for 2018? How can it be different this time? I’ve spent some time thinking about this and I’ve come to the conclusion that I must have a way to express my feelings on the team, but in a manner that will not consume hours each day. Here’s what I’m thinking about so far…

I still want to have ‘regular’ shows periodically, in the neighborhood of 15-25 minutes. I’ve experimented with hour long shows and not only do I not have the time to make it, but most people don’t have the time to listen. Short format is coming back, and it’s going to the next level.


2 Minute Warning is a new ultra-short series of mini shows two minutes or less in duration. (Graphic above isn’t official logo, just a quick mockup) Because they will be incredibly easy to produce, I believe I could create more of them, perhaps several per week, while spending far less time managing the whole process. It’s an idea I’m going to try, at least on an experimental basis. It will go out through the YouTube channel, as well as Twitter of course. So be on the lookout for that, because it’s going to be focused on having fun, getting laughs, and speaking my mind in a rapid, unfiltered fashion as always.

Going to be playing around with this idea more this week, so stay tuned, and get over and get subscribed to the YouTube channel so you don’t miss them when they start rolling in! Fins Up, Dolphins Never Sleep!